![]() ![]() The magic of India’s most successful TV show in history, both in terms of audience and advertising revenue, has clearly endured. ![]() ![]() Popular episodes of Ramanand Sagar’s TV adaptation of the ancient Hindu epic, The Ramayana – the story of Diwali – were watched by 80 million to 100 million people and, famously, turned parts of the country into ghost towns during its transmission. The Ramayan’s popularity is not so surprising considering the show was a once-in-a-generation phenomenon and gripped the nation when its 78 episodes were first broadcast in 19. On 16 April, The Ramayan was viewed by 77 million people, apparently setting a world record for the most-watched TV show globally (in comparison, The Big Bang Theory’s finale drew 18 million viewers, while 19.3 million watched the last episode of Game of Thrones). The first four episodes of The Ramayan’s lockdown rerun were watched by a staggering 170 million viewers, with between 34 million and 51 million people tuning into each instalment, making its state-run broadcaster, Doordarshan National, the most-watched TV channel in the country, when it hadn’t been in the top 10 beforehand. During India’s lockdown, millions of people have been glued to TV from the 1980s and 90s, with marathon ‘serials’ The Ramayan and Mahabharat and cult kids’ superhero show Shaktimaan being lapped up by original viewers, as well as younger generations who weren’t born when they were first aired. ![]()
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